How to Use Social Media for Your Website

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Social media is a great platform for advertising and what I like most is that it’s free. There are also many platforms: Twitter, Pinterest, Facebook, and Instagram. If you are active on all of these platforms, you are able to reach hundreds of people each day.

The first step is to sign up for all of these platforms. Make an account and use similar usernames for each. I’ve found that this is the longest part, but once you do it, it’s already done! And it’s really exciting. You are beginning the journey to being a successful website owner. I look back at the very beginning of my journey and I miss it. I was still discovering everything and it was so new to me.

The second thing that you should do is link all of your social media together. The most important thing is to link them to your website. Constantly link all of them together. You want people to know that you have social media and they can continue to follow you on these platforms. If you never tell anyone, no one is going to know.

Thirdly, you should post multiple times a day on each of these platforms. People want to look at content and additional content. Post advertisements for your website and talk about what you’re doing for the day. Remember that you are creating a brand and that you have to post content that people will like.

The last thing I would do is use these platforms to send out your blogs. You want to have these platforms as a way to send out your content and get people to visit your website. If you do all of these effectively, I have no doubt that you will be successful with social media!

Don’t forget to like, comment, and follow so you don’t miss future blogs!

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Find me on my other social media platforms:

INSTAGRAM: Pocketfuloflearn

FACEBOOK: https://www.facebook.com/pocketfuloflearning/

BLOG: https://pocketfuloflearning.wordpress.com/

TWITTER: Pocketfullearn

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Creating your advertisements

When you are at the very beginning of your piano teacher journey, you have to understand how to sell yourself. I see hundreds of piano teacher advertisements online and I see hundreds of them that are not very effective. It’s more about knowing what people are looking for and how you want to present yourself. You can sell yourself as the professional/expert… then you would attract parents/students that are looking for high quality learning. You can sell yourself as a nice person and people will still come over because they feel like they can trust you. It all depends on how you create your advertisement.

When I started, I created an ad that was a flyer. It looked kinda like this:

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I’m not saying that this is bad, but it’s not great. This is a standard poster. It attracts people, but it doesn’t offer much information. People want to hear a voice. They want to know that you are an actual person and not a scammer. There are millions of scammers on the internet, how do they know that you are not one of them?

I would sell myself as someone that is genuine. I show that I am an actual person that has a good reputation. It’s hard to do this, but I’ll give you an example:

Hi guys! My name is Lia and I’m looking for more students to add to my studio. I currently am reaching capacity, but I am really excited to teach! I’m more focused on teaching students long term, therefore my prices are very affordable. I cannot imagine charging more for lessons when I know that the students would only be learning for a short time; that is not part of my philosophy. I want to be able to help students learn music and become excellent musicians. If you have any questions, please message me! Best regards, Lia.

Believe it or not, that is one of the simplest and most effective ads that I have made. It got me up to 50 interviews and messages. It’s not about selling a product, it’s more about letting them know that there is an actual person that has a LEGITIMATE piano studio. And they are good at teaching the piano. If you cannot convince them of that, they will most likely scan over your ad and run the other direction.

Now that you have made your ad, where are you going to place it?

I wouldn’t recommend craigslist because of its ability to attract semi-shady people. I’m not saying that it’s shady, but it definitely can be. I highly recommend posting it on Facebook. I also have a Facebook page that is connected to my Facebook account. When you have a good page on fb, people are going to see that you are substantial. The interest of joining your studio and contacting you becomes stronger. If people are not able to be convinced that you are trustworthy, it will be difficult to get them to come back.

Lastly, I recommend that you create a professional page either through a website domain or through Facebook. Include pictures and copies of events that you have hosted. It’s important to give substance to your name. You are not a scammer, and you are valuable. The internet can be one of the best places to advertise, but it can definitely be the worst. At its best, it is highly lucrative. Good luck!

If this post has helped you, please share it with fellow piano teachers that are just beginning to teach 🙂

Don’t forget to like, comment, and follow so you don’t miss future blogs!

————————————————————————————————

Find me on my other social media platforms:

INSTAGRAM: Pocketfuloflearn

FACE BOOK: https://www.facebook.com/pocketfuloflearning/

BLOG: https://pocketfuloflearning.wordpress.com/

TWITTER: Pocketfullearn

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