When I first began teaching, I received many ads for lesson marketing apps. I initially started using thumbtack because it was the most popular website at the time for freelancers. I wasn’t looking to be a freelancer, but I thought that it would be a great start to garner more students.
I learned that thumbtack takes money from its users to send quotes to potential clients. I only received one client from the app. It was easy to use and the money I put forward to garner the student was paid off 4x more by the lessons I received. The important fact to remember is that you have to invest in your business in order to receive results. Do not be afraid to spend some money in order to make money. I was able to receive a new student without much effort. The quality of the student wasn’t great thought because the app was targeted for people looking for the best deal. They weren’t looking for instructors that taught quality content. It was not something I thought that would suit me. I price my lessons based on the quality of lessons that I can give rather than at a cheaper rate. I’m very good at teaching and it wouldn’t fit what I believe my lessons are worth. I quickly left thumbtack and I began using other sources of advertising for my lessons.
I stumbled upon TakeLessons.com through Facebook ads. I decided to make an account and it was easy to set up a profile as an instructor. I remember setting up my profile a couple years ago when I first began teaching. I didn’t expect much from the service because I thought it was the same as thumbtack. I later discovered that it was not the same and I was thoroughly impressed. I didn’t have to pay to talk to leads. The app allows me to message leads without having to pay anything. This was a huge game changer from how I was accustomed to. I quickly learned that I was able to obtain students without having to spend some money upfront. I’ve obtained about four to five students from this app to date. The more students I keep for a longer period of time, the more TakeLessons.com recommends my lessons. My main takeaway that I hope others take from this post is that TakeLessons.com is a great service to use for upcoming instructors. It is also great to have if you are a veteran teacher. I always believe in having as many sources of advertising as possible. You need to make sure that your business stays afloat. When you outsource your advertising, the apps will continue to look for students for you. I don’t have to do much work to garner new students nowadays, and I am much more able to enjoy spending time with my family instead. I’m going to conduct some more research on other advertising tools. I’ll let everyone know if I find something that is very good for teachers!