When you are at the very beginning of your piano teacher journey, you have to understand how to sell yourself. I see hundreds of piano teacher advertisements online and I see hundreds of them that are not very effective. It’s more about knowing what people are looking for and how you want to present yourself. You can sell yourself as the professional/expert… then you would attract parents/students that are looking for high quality learning. You can sell yourself as a nice person and people will still come over because they feel like they can trust you. It all depends on how you create your advertisement.
When I started, I created an ad that was a flyer. It looked kinda like this:
I’m not saying that this is bad, but it’s not great. This is a standard poster. It attracts people, but it doesn’t offer much information. People want to hear a voice. They want to know that you are an actual person and not a scammer. There are millions of scammers on the internet, how do they know that you are not one of them?
I would sell myself as someone that is genuine. I show that I am an actual person that has a good reputation. It’s hard to do this, but I’ll give you an example:
Hi guys! My name is Lia and I’m looking for more students to add to my studio. I currently am reaching capacity, but I am really excited to teach! I’m more focused on teaching students long term, therefore my prices are very affordable. I cannot imagine charging more for lessons when I know that the students would only be learning for a short time; that is not part of my philosophy. I want to be able to help students learn music and become excellent musicians. If you have any questions, please message me! Best regards, Lia.
Believe it or not, that is one of the simplest and most effective ads that I have made. It got me up to 50 interviews and messages. It’s not about selling a product, it’s more about letting them know that there is an actual person that has a LEGITIMATE piano studio. And they are good at teaching the piano. If you cannot convince them of that, they will most likely scan over your ad and run the other direction.
Now that you have made your ad, where are you going to place it?
I wouldn’t recommend craigslist because of its ability to attract semi-shady people. I’m not saying that it’s shady, but it definitely can be. I highly recommend posting it on Facebook. I also have a Facebook page that is connected to my Facebook account. When you have a good page on fb, people are going to see that you are substantial. The interest of joining your studio and contacting you becomes stronger. If people are not able to be convinced that you are trustworthy, it will be difficult to get them to come back.
Lastly, I recommend that you create a professional page either through a website domain or through Facebook. Include pictures and copies of events that you have hosted. It’s important to give substance to your name. You are not a scammer, and you are valuable. The internet can be one of the best places to advertise, but it can definitely be the worst. At its best, it is highly lucrative. Good luck!
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